SSD’s love of skincare grew out of her frustration with her own skin. After high school, her occasional flare ups became constant, including consistent cystic acne. Throughout college and as she entered a career in public relations and fashion, Sahar knew she had to get this under control because it wasn't just affecting her skin, her confidence and mental strength were also being affected. Seeking the guidance of aestheticians and dermatologists alike, her education in skincare really began. After understanding that our skin can be a reflection of what’s going on internally, SSD sought out skin products with proven efficacy to enhance her skin's texture and purity. Products that would calm the redness and inflammation, actively fight breakouts, and hydrate the skin.
That experience led SSD to merge her passions for skincare with mental health awareness. As an avid advocate of the Mental Health Coalition, her desire is for more people to embrace the fact that happiness is an inside job. Happy Skin, Happy Within is not just a tagline - it is a mantra she lives by, but it takes work and community. The development of Sundree is a natural progression in this journey.
An entrepreneur and true GLOW-getter at heart, SSD has founded multiple successful companies, most notably, laChambre Public Relations. Building brands through strategic VIP placement and media relations over the last 15 years, SSD has worked with some of the world’s most recognizable brands, including Aritzia, Kenneth Cole, Keds, New Balance, Swarovski, Elie Saab, Charlotte Olympia,and many more. Sahar also hopes to see more young, female entrepreneurs and people of color succeed. That’s why she launched INCUBATE, a pro-bono program that supports emerging designers and beauty entrepreneurs within the BIPOC community. SSD is also a founding member of I am a voter., a nonpartisan movement that aims to create a cultural shift around voting and civic engagement.